IP
Contracts and Intellectual Property

You create.
We protect.

Contracts and Intellectual Property for creators, studios, and companies in the creative industry, in Brazil and abroad.

Get in touch
The real differentiator

The biggest businesses don't have IP.
They are IP.

Anyone can file a trademark. What separates the studios that last from the ones that stall is IP Management: treating intellectual property not as a one-time formality, but as the operating system the entire business runs on.

01
IP becomes the heart of the business
When every asset, character, and code base is properly structured from day one, the IP itself becomes the company's core value, worth more than any single launch.
02
Projects feed each other
A well-managed IP portfolio lets one project retro-feed the next: a game funds a spin-off, a spin-off funds a franchise, and none of it gets tangled in disputes over who owns what.
03
Merchandise stops being a side project
A licensed plush toy, a capsule apparel line, a collectible: with the right structure, each one is marketing and revenue at the same time, promoting the original project while paying for the next one.

This is Gestão de PI, IP Management: not a checklist item handled once and forgotten, but an ongoing legal and strategic practice, the same one the biggest names in the industry run on. We bring that practice to studios and creators at every stage, not just the ones who've already made it.

Who we serve

Anyone creating
something worth
protecting.

We work with four client profiles at the intersection of creativity and business.

■
Developers and Studios
Games, software, and creative technology
IP protection, publisher contracts, and legal structuring to scale with confidence.
■
Content Creators
YouTubers, educators, and influencers
Solid contracts with brands, platforms, and partners for those who license, distribute, or monetize IP.
■
Companies with Proprietary IP
Brands, products, and innovation
Registration and protection of the intangible assets that sustain business value.
■
Creative Industry Professionals
Screenwriters, artists, writers
Protection and contracts for creatives seeking legal security in their work.
The big secret

Most legal problems
don't start with
a fight.

They start with a verbal agreement, a poorly drafted contract, a registration left for later. A small misstep early on that snowballs.

01
You hire a freelance artist or programmer without a clear assignment agreement. The game ships on Steam, and months later someone claims part of the IP.
02
You sign with a publisher without understanding the termination clauses. They stop paying, you want out, and discover that leaving the wrong way is just as costly as staying.
03
The project grows, the relationship sours, and suddenly half the work that used to be “yours” is under dispute.
04
You launch on international platforms without realizing that what's allowed in Brazil may be prohibited in the US or Europe.
These aren't hypothetical scenarios. They're real, recurring cases, almost always avoidable with the right legal structure from the start.
Why IP matters

IP isn't red tape.
It's a business engine.

A registered trademark, protected software, a well-drafted assignment agreement: these aren't mere formalities. They're the assets that sustain your project's longevity and open commercial doors it wouldn't have otherwise. Regardless of the creative, critical, or cultural success already achieved, in commercial terms IP is what decides whether a business stays profitable long-term, and whether it can fuel the projects that come next.

01
Longevity
Well-registered assets ensure your software, game, or project keeps generating value years after launch, with no disputes standing in the way.
02
Success on multiple fronts
With the right legal foundation, a single project can branch into a game, merchandise, licensing, and spin-offs. Without it, every new front is an added risk.
03
Marketing that pays for itself
Well-licensed products aren't just extra revenue: they promote the original project and build fan loyalty, all the time.

In the games industry, this shows up in practice through plush toys, apparel, collectibles, accessories, books, and animations…

Well-thought-out merchandising lines fund new features, new games, and collabs, while working as organic marketing the whole time. The same principle applies to any software or creative project with well-protected assets: building on a validated foundation opens up the range of possibilities that the biggest companies in the market explore voraciously.

Already shipped your game? See how to start producing merchandise →
Track record

Experience you can build on.

We've applied this same IP Management approach across a range of studios, creators, and companies, each with different projects, different stages, and the same need: a legal structure that holds up as the business grows.

15+
Studios & companies advised
100+
Contracts and registrations delivered
2+
Years dedicated to games & software IP
4+
Jurisdictions covered, Brazil and abroad
Our promise
You won't get a folder of registrations and a goodbye. You get an IP structure built to keep working, one that supports every project, every partnership, and every launch that comes after this one.
Where you stand

Where are
you right now?

We've identified three key moments for our clients and how we act in each one.

01 / First Steps
Starting on solid ground
Registering trademark and software, drafting the articles of incorporation, and closing your first contracts with a clearly defined assignment of rights. The IP foundation you build now is what will support everything that comes after.
02 / Securing the Foundation
The business is working. Now what?
Surgical action: registering everything that needs to be registered, reviewing pending contracts, and turning the assets you've already validated into documented competitive advantage.
03 / Taking Flight
Expanding horizons
Operational expansion, franchising, merchandising licensing, strategic negotiations, and corporate transformations. Your validated IP becomes a bargaining chip for the next level.
How we help

Handling a lot for you.

Intellectual Property
Trademarks, software, patents, copyrights, and merchandising licensing
→
Contracts
Service agreements, partnerships, assignments, purchase and sale
→
Business Structuring
Incorporation, restructuring, and corporate agreements
→
International Expansion
Publishers, distributors, and global platforms
→
Strategic Negotiations
M&A, licensing, and co-production agreements
→
Franchising
Disclosure documents and franchise structuring
→
Get in touch

Ready to take
the next step?

We're ready to take care of your intellectual property and resolve your business's outstanding contract issues. Let's talk.

WhatsApp Email
Rua Nunes Machado 68, conj. 601, Batel, Curitiba, PR, Brazil +55 (41) 99114-4025 contact@cavalcanteip.com